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Pinterest video ads offer some great features for advertisers and are best suited for videos with beautiful visual storytelling or helpful how-to instructions. Aspect ratio: Square (1:1) Vertical (9:16).Max size: 2GB, or less 30 min, or less.Pinterest states that “branded content on Pinterest is credible and actionable,” so make sure to clearly show your logo or product in the video. Promoted videos only autoplay in the mobile app. Videos loop when they’re viewed in the feed, but will not loop in closeup. Users can tap to get a close-up of your video and watch it in a larger view with sound. Pinterest videos will autoplay silently when they’re 50% in view in the user’s feed.
Pinterest Video Ad Tipsįinally, here are a few quick tips and specs for your Pinterest promoted videos. You’ll also have access to video metrics including video views, impressions, average watch time, and more. Once your campaign starts, you’ll be able to view standard Pinterest metrics for your pin like clicks, saves, and close-ups.
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Navigate there, then click on the red plus and select Upload Video. Unlike regular pins, you can only upload videos from the Ads Manager, not from the regular Save button (previously the Pin it button) or from your profile. If you haven’t added billing information, you won’t see the option to upload a video. Note that you’ll only be able to upload videos if your account has a completed billing profile.
#Pinterest keyword manager for free
Set one up for free or convert your existing personal account into a business account. A business account performs and looks much the same as a non-business one, but gives you access to analytics and ads. Setting up your first Pinterest video ad is a fairly simple process. It all comes down to knowing your audience and tracking your video’s performance.
The ideal aspect ratio is 9:16, though you can use square assets successfully. Vertical pins perform better on Pinterest, and the same holds true for videos. Videos can be a max of 30 minutes but 1-3 minutes tends to be the sweet spot for most online videos. Videos around the 15 to 30 second mark do well, though how-to videos can be longer.
#Pinterest keyword manager how to
Aim to either educate viewers in how to do something or captivate them with beautiful visual storytelling. Many people turn to Pinterest for DIY and how-to content, while others come to be inspired by beautiful pictures. According to Pinterest’s research, the best performing types of video on the platform are how-to videos and storytelling videos. Most online video viewers will quit watching within 30 seconds if they’re not engaged, so make sure your video starts strong and hooks them in quickly. Your message should mostly be conveyed through visuals and shouldn’t rely on audio or dialogue to get your point across. Pinterest is a highly visual platform, so one important best practice for video is to stick to the adage “show, don’t tell”.
However, even though the audience tends to view ads more favorably, advertisers still need to keep a few important best practices in mind. Advertisers on Pinterest have an advantage because people come to the platform to shop, plan, and get inspired. On other platforms like Facebook, videos and promoted content can interrupt people’s feeds. If you’re ready to get started, this guide will help. With promoted video ads still fairly fresh, and new features like autoplay recently rolled out, there’s an opportunity for savvy advertisers to get in early and begin to reap the benefits of Pinterest video ads.
Unlike other platforms, users tend to have a more favorable opinion of promoted content from brands (videos in particular!) An impressive 61% say they enjoy watching videos from brands on Pinterest, and 67% say video inspires them to take action, compared to just 32% of users on other platforms. In addition to being tailor-made for visual content, the most compelling reason for brands to use Pinterest is that users are primed to purchase - an impressive 87% of Pinterest users have purchased a product because of Pinterest, and 93% have used it to plan a future purchase. It’s also highly optimized for search, both internally and through Google.
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With 150 million monthly users, Pinterest is the second largest driver of referral traffic, driving 5% of all traffic online (that’s more than Twitter and LinkedIn combined). The platform already offers some compelling advantages for video advertisers. Pinterest’s Promoted Video is still fairly new on the social media advertising scene: it launched just over a year ago in August 2016.
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